Art Direction, Key Art, Animation & Video

WHAT

MTG: Arena joins the competitive Magic landscape. The introduction of Magic Esports debuted at the 2019 Mythic Invitational in Boston. Pro players from around the world competed for a $1M prize pool.

GOAL

Create a visual system for a new esports league for Magic: The Gathering. Honor Magic’s brand identity while adopting a more athletic look.

SOLUTION

  • Brand identity & style guide.
  • Broadcast graphics package.
    • Stage and set design.
  • Trophies & player swag.
  • Event marketing campaigns.